Use Humor

Use Humor

• Ask: “What do you do professionally?”

• Show the image of the yogi with the soul leaving the body.

  • Say: “Really? This guy used to be a [their profession].”

• Outcomes:

  • 50% will laugh.

  • 50% will say “Really?”, then you reply: “No, not really,” and they’ll laugh after.

• Timing is key: hand the book back while they’re laughing to create a positive emotional association.